CONTACT US
New Year
Health & Fitness
Valentine’s Day
Easter
Spring Fashion
Mother’s Day
Spring Cleaning
Summer Vacation
Swim Season
Back-to-School
Fall Fashion
Football Season
Tailgating
Fourth of July
Father’s Day
Grilling Season
Halloween
Recipes & Cocktails
Holiday Season
Thanksgiving
Black Friday Cyber Monday Holiday Shopping
THANK YOU!
Expect Ad Excellence,
Proven Results
KEY TIME PERIODS
Gifting Christmas New Year's Eve
CREATIVE DEMO GALLERY
Using GumGum’s proprietary computer vision and natural language processing technology, unique and creative ad solutions are placed within the images and content that users are viewing. These ad solutions are contextually relevant, brand safe, highly visible and placed within content that users are already focusing on, thereby driving site traffic and generating purchasing intent around all Target initiatives.
GumGum's brand safety engine, Verity™, applies machine learning techniques to the text and imagery on web pages in order to identify contextually targetable inventory and brand safety threats.
CONTEXTUAL INTELLIGENCE
POWERED BY VERITY™
OUR TECH
Avg. CTR
88.45%
Avg. Viewability
Avg. Engagement
(mobile and desktop)
0.62%
9.27%
From 2019-2020 alone, GumGum has successfully partnered with Target on 11 lines of business!
PARTNERSHIP SPOTLIGHT
GUMGUM + TARGET
Deal Finder
Food/Bev
Hardlines
Beauty
Home
Baby
Holiday
Easter, Halloween, Back-to-School / Back-to-College
Target Circle/
Red Card
Apparel/Swim
LTOs & Pets
30+ custom creatives
Avg. performance on Direct and Programmatic campaigns from 2H 2020
scrolL
New Year
Health & Fitness
Easter
Summer Vacation
Swim Season
Back-to-School
Fall Fashion
Halloween
Black Friday Cyber Monday Holiday Shopping
Recipes & Cocktails
Holiday Season
Thanksgiving
Gifting Christmas New Year's Eve
Fourth of July
Father’s Day
Grilling Season
Valentine’s Day
Football Season
Tailgating
Spring Fashion
Mother’s Day
Spring Cleaning
• Jan • Feb • March • • April • May • June • July • • August • September • October • • November • • December
Programmatic & Direct Rate Card + Benefits
BACK
BACK
Unit
GumGum Open Rate
2020 Target Rate
Discount %
GumGum Display
$3.25
$3.25
GumGum Standard
$7.50
$4.75
40%
In-Image
$8.00
$6.70
19%
GumGum Stories
GumGum Native
$10.00
30%
In-Image Canvas
$15.20
$13.00
14%
$15.00
$16.40
13%
In-Screen Interactive (includes the in-screen scroll unit)
In-Image Interactive
$13.00
$18.96
$8.00
In-Screen
$11.40
32%
$10.00
In-Screen Expandable
$11.70
15%
$10.00
In-Screen Expandable w/ Video
$11.70
15%
26%
12%
$13.00
In-Screen Frame
$11.50
Discount %
12%
-
13%
37%
16%
14%
14%
30%
15%
15%
-
2021 Target Rate
$11.50
$3.25
$13.00
$4.50
$6.50
$13.00
$14.00
$7.75
$10.00
$10.00
$7.00
-
-
Additional Benefits:
Creative Versions: $50K Spend - 1 Version, $100K Spend - 2 Versions, $250K+ - 4 Versions
Spanish Language Creative available as additional version for any campaign - Added Value
Multicultural PMP - DealID available
First to Market Shoppable Opportunities
Notes: *If VCPM is needed please refer to GroupM rate card.
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N/A
N/A
N/A
N/A
$11.00
(PROGRAMMATIC ONLY)
Creative Details & Programmatic Rates
BACK
BACK
Unit
GumGum Open Price
2020 Target Rate
Discount %
GumGum Display
$3.25
$3.25
GumGum Standard
$7.50
$4.75
40%
In-Image
$8.00
$6.70
19%
GumGum Stories (COMING SOON)
GumGum Native
$10.00
30%
In-Image Canvas
$15.20
$13.00
14%
$15.00
$16.40
13%
In-Screen Interactive (includes the in-screen scroll unit)
In-Image Interactive
$13.00
$18.96
$8.00
In-Screen
$11.40
32%
$10.00
In-Screen Expandable
$11.70
15%
$10.00
In-Screen Expandable w/ Video
$11.70
15%
26%
12%
$13.00
In-Screen Frame
$11.50
Discount %
12%
-
13%
37%
16%
14%
14%
30%
15%
15%
-
2021 Target Rate
$11.50
$3.25
$13.00
$4.50
$6.50
$13.00
$14.00
$7.75
$10.00
$10.00
$7.00
-
-
Additional Benefits:
Creative Versions: $50K Spend - 1 Version, $100K Spend - 2 Versions, $250K+ - 4 Versions
Spanish Language Creative available as additional version for any campaign - Added Value
Multicultural PMP - DealID available
First to Market Shoppable Opportunities
Notes: *Rate discounts only apply to programmatic; GroupM CPMV Rate Card applies to all direct campaigns.
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N/A
N/A
N/A
N/A
N/A